Pragmatic approach to business delivery that works

I’d like to share a simple and short case study about pragmatic approach to delivering new features to existing, very big software product. Let’s start with some background. There is an existing product, working nicely on production. We want to extend it with new features, fix bugs and experiment in A/B environment. This sounds very typical and I have already been working in such projects more that dozen times. Even though it is so typical and ever-present, I would say that I’ve rarely seen it working well.

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